As I was driving home today after a walk around the river, I saw a bus stop advertisement that said, Are you an experience collector?

The words leapt out at me as I passed the bus stop and I had to look up the words when I got home. Apparently it’s a beer ad. I don’t drink beer, but I do appreciate a good ad campaign.

I watched the ad on Youtube  and loved it. I ignored the beer—it won’t make me buy any beer, but it made me think.

I am an experience collector. Even on an ordinary day where I went for a walk with a friend, had breakfast with  friends, worked on my novel, did the grocery shopping, did a weights session at the gym and finally flopped on the couch for a while, I drank in the experience of sharing life and experiencing it in the middle of seeming ordinariness.

Ad writers tap into the basic needs of humans, our physical, emotional and social needs. This ad taps into the part of us that is born to live a life of adventure.

A life of passion.

The need to live a life of significance and purpose is deep-seated need within us. No one wants their life to be meaningless.

The way I live my life is not bound by a normal routine. I get to work, travel and play in a way that a lot of people don’t get to live every day. I get that it’s not how everyone can live, but even in the everyday, we can be aware of our surroundings and enjoy experiences. We can really live.

We can take off our shoes and feel the grass under our feet. We can take a risk and talk to someone new, go to a concert, plan a trip to somewhere we haven’t been before.It doesn’t have to be complicated or expensive. That’s not what collecting experiences is about.

It’s about wanting to live deep and suck out all the marrow of life.

#365adventure is a book lover’s year of adventures. Adventures in travel, friendship, family, soul, heart and, of course, book stores!